Casa Preti presents the “Ora” Fall Winter 2025 2026 collection, reaffirming the brand’s essential values. Previous collections have narrated stories of love, light, and innocence. Inspired by the creative director’s personal notes included in the guests’ invitations, this new collection expresses the urgency to translate these values into concrete actions, “Now.”
A stop to war. A strong message of peace emerges through a reference to the Bellinis’ painting, “The Preaching of St. Mark in Alexandria of Egypt.”
The artwork evokes a cosmopolitan Italy, capable of integrating and celebrating diverse cultures and traditions, demonstrating how peace can lead to an evolution in thought.
The collection features a series of cartridge holders incorporated into shoulder pieces, where, instead of bullets, splendid white flowers bloom. These flowers, too, torn from the earth like lives abruptly cut short, symbolize the desire and hope for pockets full of seeds ready to be planted, representing a future of rebirth.
In the ephemeral context of contemporary life, luxury becomes the right to take one’ time, celebrating the balance between opposites: the whispered and the ostentatious, the essential and the decorative. This duality is reflected in the clean and precise lines of the designs, which come to life through fabrics such as wools and silks, creating a vibrant dialogue between sculpture and garment. The gypsophila, a distinctive symbol of Casa Preti, appears in the details as small relics of love and fragility, honoring ephemeral beauty and whispering messages of peace and hope for a world in which love is the only weapon.
This journey is expressed through static and moving bodies which, through a performance, express Casa Preti’s no to war.
Introduced through the personal notes of creative director Mattia Piazza, the Ora Fall/Winter 2025-2026 collection by Casa Preti transforms its presentation into a symbolic ritual against war. Hosted in the halls of Corso Venezia 6, Milan, the event unfolds as a reflective journey.
Mannequins, clothing racks, and manequins guide visitors through the new collection.
An invitation to engage directly with the fabrics, because, as Piazza paraphrases Bruno Munari, “the tactile experience is essential in fashion.”
In the next room, two performers play a game of battleship, highlighting how, from childhood, we are unconsciously conditioned for war. Bomber jackets with sculptural broad shoulders in blue-gray wool contrast with the penitential purple velvet of tailored suits. In the background, a coat in wool and embroidered silk is worn by a manequin, slowly rotating on itself—a silent metaphor for our helplessness in the face of non-choice.
At the heart of the presentation, a scene suspended between dream and reality. On a pedestal, a performer wears a white cotton overcoat, crossed by rows of cartridge belts. With slow, deliberate gestures, two vestals insert branches of gypsophila—the signature flower of Casa Preti—into the belts. A representation of ephemeral beauty and the sacred fragility of life, a reflection of the No we must all say to war.
A seed, enclosed within a small origami, is gifted to continue the experience, carrying the awareness that even the simplest act of hope can lead to a future rebirth.
Monday, March 10 (Casa Preti, Milan) – On the occasion of the presentation of the
“Ora” Fall/Winter 25-26 collection, Casa Preti is opening a pop-up store in Milan.
The Casa Preti pop-up store opening will take place on Monday, March 10, from 5:00 PM to 10:00 PM, at Via Paolo Frisi 6, Milan.
From March 11 to 16, the pop-up store will offer the exclusive opportunity to purchase pieces from the “Ora” collection, along with a selection of Casa Preti’s classic designs.
