Milan, 16th September, 2024.
Enterprise Japan’s Spring/Summer 2025 collection returns to the roots of the sneaker, reflecting on the value of time. A journey between Italian design and Japanese culture restores authentic and timeless beauty
Time flies, but quality takes time. For Maurizio Croceri, founder and CEO of Eli-Group and the creative mind of Enterprise Japan, the key to everything is giving the right importance to each production phase to create something unique and leave a mark.
The Spring-Summer 2025 collection of the brand owned by Eli-Group looks at sneakers that have written streetwear history from the 1980s up until today. Aware that cult products can inspire you to take your time and rediscover the luxury of authenticity, Enterprise Japan preserves the beauty of time from the past to build a future that starts from the foundations of the sneaker and integrates a sartorial spirit blending dynamic street style and comfortable high- end athleisure.
The most iconic shapes inspire the new urban aesthetic of ENTJPN: a conscious revival focusing on the quality-time-material triad to restore true value to the sneaker.
A tribute to the craftsmanship and attention to detail typical of Made in Italy excellence, the summer season of Enterprise Japan gathers together legends, contemporary textures and Japanese inspirations for timeless designs reserved for shibui enthusiasts1.
The collection responds to the nostalgia for Golden Ages, from 1980s style to the lived-in eJect of the EGG ROCKET and the timeless classic look of RUN ROCKET shoes. Vintage allure restores the richness of time that made great classics iconic, creating an avant-garde that reaps the fruits of a time that is no longer lost, but enhanced.
Thanks to the excellent manufacturing aimed at uncompromising quality of Eli Factory, the production hub and idea incubator for Eli-Group’s in-house brands, ENTJPN brings sneakers back to an exclusive niche dimension with a sartorial concept, involving more than 40 specialized workers in the various design and production phases of each shoe.
ENTJPN SS25 COLLECTION HEROES
EGG ROCKET
The EGG ROCKET, Enterprise Japan’s first style since its foundation, oJers a sleek, contemporary construction with the timeless lines of sneakers from the 1980s. The retro style of suede and finely crafted finish are key elements that link all the features of the EGG family, in addition to comfort that remains the primary focus of the shoe.
The vintage shades and neutral tones of the new ICONIC line for Spring-Summer 2025, available in soft suede and calf leather, are expressed in a tonal beige palette for eternal and versatile elegance, also thanks to the two-tone sole.
The HERITAGE line combines velvety nubuck and suede with shades recalling a lived-in eJect, while cord laces define its urban character. Monochrome and texture are the key words of the CRUSTY line that oJers a color palette ranging from butter to chocolate. The most vibrant lines are GYM, with an airbrushed eJect; OG, with an old school vibe inspired by street culture; and WASHED, with lively shades that also color the sole. The eighties also return with DENIM, in light and dark versions.
RUN ROCKET
Vintage elements of running shoes with definite athleisure lines stand out on the styles of the RUN ROCKET line. Interpreters of the desire to slow down while keeping up with the times, RUN ROCKET sneakers transform their heritage into a stylistic signature, becoming one of the iconic styles of ENTERPRISE JAPAN.
As with the ICONIC EGG ROCKET line, the ICONIC RUN ROCKET line balances vintage and contemporary elements by playing with suede and leather. With RETRO, elegant tonal uppers in shades of coJee, dark green, and midnight blue express refined sophistication for versatile, everlasting looks.
Vibrant bursts of orange, pink and teal embellish the WASHED line dedicated to 1980s power colors, also in the total white and total black monochrome version.
Reflective silver and sportswear moods are the choice for AG, while the RUBBER line concludes the highlights of Enterprise Japan’s SS25 collection with another version of classic style in distinctive neutral shades and black on a mayo yellow sole and rubber details, for a recognizable product that screams authenticity.
Enterprise Japan: The Italy-Japan connection as an expressive basis for a new vision of couture sneakers.
The brand
A profound aesthetic knowledge and artisanal skill are the common denominators of the cultural bond between Italy and Japan that has led to the creation of Enterprise Japan, the brand of sneakers launched three years ago by Eli Group, specialized in the production and distribution of footwear and co-founded by Maurizio Croceri and Marco Marchi in 2016.
Enterprise Japan, with Italian roots but a strong international vocation, blends the manufacturing tradition and pop culture of the 1970’s and 80’s with the sense of time, material and quality interpreted through the lens of Japanese culture, in which manga graphics – which inspired the brand’s pictogram – intersect with the deepest oriental philosophy from which the key concepts of an “enlightened” production system derive, capable of sending a product to the market that expresses the essence of the contemporary world.
Beauty that settles over time, perfectly summarized by the Japanese concept of “Shibui”, becomes the natural driving force of the creative process able to merge the streetwear world and Italian know-how in a sneaker that reinterprets the heritage and symbolism of its world with the ambition of proposing new creative visions.
The result is a recognizable and timeless product of the highest quality that represents a search for detail, a careful attention to design, and a focus on materials and production processes yet never abandons comfort. From Egg Rocket, the brand’s iconic, retro-inspired collection, to Run Rocket with a vintage character and minimalist design, Enterprise Japan sneakers embody the desire to live in one’s own time with awareness, in search of expressive simplicity through a new way of thinking about the future, restoring value to the very concept of slowness.
Distributed in the finest national and international boutiques, from Luisaviaroma to La Rinascente, Level in Dubai and Breuninger in Berlin, Enterprise Japan opened its main showroom in Palazzo Serbelloni in Milan in 2024, where the clean, minimalist lines of Japanese design blend with the neoclassical elegance of the historic building.
Eli Group
Conceived as a genuine idea incubator and process accelerator, the organization based in Civitanova Marche – one of the top companies run by young executives in their thirties in the Marche region – has recorded extraordinary growth, passing from a turnover of €8 million to €90 million in revenue (2023) in just eight years. This goal was achieved thanks to the attention paid not only to the product design, but especially to the planning of the corporate strategy, business and vision, simultaneously seizing every possible influence as a source of creative energy.
A joint venture that shares a long-term vision, with synergy in all phases of the supply chain from design to distribution, Eli Group consolidated its position by transforming the shoe category of its in- house brands into a genuine business division and then making its know-how available for other projects – as demonstrated by collaborations with several luxury brands. These developments reveal the attitude of a solid company with clear ideas, strongly linked to three fundamental concepts: dynamism, awareness, and responsibility. Adapting to the speed of a constantly evolving world without sacrificing quality is a must, while understanding the strategic importance of collaborations, stimulating innovation and transmitting knowledge are the core elements that distinguish Eli Group.
Backed by its consolidated and well-organized structure, the group launched Eli Factory, a company- owned production hub specialized in the production of luxury footwear, last year. Geared towards research and quality without compromise, Eli Factory has a 4,000 square meter plant and a production capacity of approximately 120 thousand pairs of shoes per year. The decision to produce the shoes of its brand in-house has been a decisive step in maintaining control of the production cycle in terms of quality, also thanks to its cutting-edge systems and highly specialized workers.
