Milan, 17th September, 2024.
Martino Midali fashion show was introduced at Palazzo Isimbardi by the dance performance of ” The Ormaslab Company “.
The brand’s new chapter of women’s story celebrates free love and universal peace with a fashion worn on the catwalk not only by models but also by authentic women. Because the style is real.
Authenticity is the extra attribute that, since always, completes the vision of contemporary and faceted femininity, spokesperson for a truly democratic fashion, inclusive and versatile. Tha Martino Midali brings to the Milan Fashion Week presenting a new chapter of his “History of women” contained in the SS25 E Materica collection.
A style for authentic women, the same ones who choose to dress Midali in everyday life and wear it on the catwalk next to models to amplify the sense of a message that celebrates free love and universal peace since the initial performance entrusted to the dancers of La Compagnia Ormaslab orchestrated by the choreographer Ornella Sberna. Three couples, symbol of universal love, genderless and ageless, dance on the notes of “A year of love” by Mina to represent, thanks to the dance and the words of the song, the power of a feeling capable of overcoming barriers and prejudices to celebrate peace and respect in all its forms.
Because passion, whatever it may be, is an emotion that enriches life.
And it is from the same passion – for the material, for women, for fashion- that comes to life the SS25 collection by Martino Midali, with a name-manifesto, E Materica, which becomes the inspiring long fabric that blends natural elements and weaves textures with artisanal refinement.
The colour is the material basis of a proposal that is characterized by monochromatic pitch, in which it is the chiaroscuro created by hand made spatolatura to make the difference. The texture soul recalls stone, iron, clay, earth and wood, olive green and is reflected in a palette that prefers tortora and ivory. A natural landscape to be carried on the skin that gives an immersive and tactile experience because the fabrics touch and explore caressing the surface that welcomes works of art that energize them with three-dimensional effects generated by the irregular games of ripples, between pleated and embossed textures.
The codes of Martino Midali connect artistically with the matter giving unprecedented effects: in the wide blouses that stretch over soft trousers or open on midi and long dresses trapezoid; in the over shirts to wear also overlaid and with contrast material structure, on ankle pants. A concentrate of brightness that belongs to the iridescent laminate fabric, from which come to life pieces that are easy to mix, including sleeveless blouses and volume jackets, panta-palazzo, bermuda shorts and trapezius midi dresses, oversized camicati and cardigans with hood, Where the details play, such as the refined Korean lacing. And more space
the mix of matt and glossy finishes that emphasize the depth and richness of cuts, completed by pieces in organza movement in dialogue with the transparencies in the dusters and ponchos with drawstring and essential caftans. It encapsulates the idea of femininity in motion of the brand the key look, essential and always perfect, the bermuda shorts to wear with the cardigan, for a smart elegance without smudges.
Still, iridescent colors and soft nuances; bronze and multilayered stripes and different shades and sizes, to be matched with each other in the name of freedom; and then the brown, in nuances ranging from caramel to dark chocolate, in which the memory of Martino Midali’s comfortable and distinctive taste is found.
Again, iridescent colors and soft shades; bronze and multilayered stripes and different shades and sizes, to be matched in the name of freedom; and then brown, in shades ranging from caramel to dark chocolate, in which the memory of Martino Midali’s comfortable and distinctive taste is found.
The authentic women on the catwalk by Martino Midali:
Clara Bona, a Milanese architect, journalist and interior design and restyling specialist, has always created unique homes that respect the context and personality of those who live there. His Instagram content tells about his world and his passion to find the beautiful in everything;
Patrizia Calegari, who has absorbed the dynamism of her city, Milan, and the predisposition for art, she graduated in scenography at the Academy of Fine Arts of Brera and never abandoned pencil drawing while giving in to digital. Today the most important Italian magazines host his illustrations;
Simona Como Bersani has a long experience in fashion entrepreneurship. Based in Milan, the city where she was born and lives, she is a freelance editor and works with an association that deals with culture and fashion and has achieved a perfect balance between professional and personal life;
Veronica Cozzani, originally from Argentina, after having been for a long time teacher of special education, has reached her children in Italy, Belén Cecilia and Jeremias Rodriguez, where she stayed to take care of the grandchildren finding in this second phase of her life a new Rewarding personal achievement;
Paola Galloni, after graduating in philosophy and a career in fashion, followed her dream related to the kitchen and participated successfully in MasterChef, which opened the doors of TV programs on national networks. She is the author of three cookbooks;
Simona Ghislotti is responsible for the family business specializing in leather bags. She loves travel and sport and in her life always on the move, she has managed to balance private and professional dimensions. Elisabetta Negri Da Oleggio is an interior architect with a long career in real estate. Her curiosity for new technologies and design has always led her to explore everything related to art and fashion.
