Milan, 22th February, 2024
The memory of a day skiing in the snowy peaks of Madonna di Campiglio is the heart of the FW 24/25 of MARYLING, “Winter Snowflake Adventure”. A magical immersion in nature that becomes the pretext to create an elegant and comfortable collection, modern and colorful, which reinterprets in a captivating way the evolution of sport and its style – increasingly recognizable, iconic, luxuriously functional- in dialogue with fashion.
At the center is the classic Christmas sweater with hand-made workmanship that, with the wise use of color block and its traditional knitted pattern, gives life to new objects of desire, rich in attractive vibrations. The inspiration is a mixture of artistic fascinations on which MARYLING builds the soul of its proposal. Snow art and its patterns born from the hand of Simon Beck, the land artist famous for his works on fresh snow; the photographer of snowflakes Wilson A.Bentley, pioneer in representing a microscopic world, as evanescent as fascinating; the American artist Doug Aitken master in creating architectural mirages with mirrors.
So the traces on the snow are changed into habotai silk printed in black and white; the mountain landscapes, postcard views, the colors of pink, white, indigo blue design chiffon dresses and amplify the character of down jackets, mountain clothing par excellence, as well as puff bags and quilted scarves. And yet neoprene takes on psychedelic tones while monochromatic garments retain the comfort typical of sportswear while celebrating their essence with vibrant shades designed to stand out on the snow.
And more space to knitwear with inlays; jacquards characterized by the iconic symbols of the winter season translated into knitting and luxurious yarns, along with classic MARYLING textures such as long wool, coats in cashmere and mohair, tailoring capes and outerwear in camel, sand, chocolate and blush shades.
The patterns reinterpret the concept of skiing holidays in a glamorous way and the beauty of winter among icy trees, mountain peaks and a warm atmosphere of relaxation. The lines of the models are inspired by the iconic shapes of sportswear scratched by design details, emphasized by luxurious and elegant workmanship, which bring snow couture even in the city.
