Milan, 20th February, 2024.
The brand continues to explore the female universe with a collection interpreted by models and ordinary women who, in the contemporary Midali style, find their essence.
The feminine essence is a blend of multifaceted and versatile style in which every woman is recognized. Far from compromise and true to one creed, authenticity.. Martino Midali has translated this vision into an inclusive and democratic fashion, designed for all women who wear his creations designed as a poster, about them and for them. Just like in the FW24 collection protagonist of the catwalk of Milano Moda Donna, interpreted not only by models but, as usual, also by six ordinary women, all different, but all united by the choice to dress Martino Midali in their daily lives.. The 70s enclosed in a coat. Born from the outerwear- Midali signature- a journey through creative suggestions, whose shapes and colors become a style tout court and explore the lines to bring them to a drift over, the most skin to the world of the brand.. So coats as coats flirt with silhouettes – more slips and soft -, next to other slimmer and belted that accompany the body; enchant with tartan texture that sweeten the more rigorous design; are cheekily Seventies in the bright red, and decidedly sophisticated thanks to the details of the textures. The irresistible charm of the essential signed Midali stops on the knitwear, which takes back soft and slip shapes, enchanted by the layering of soft and exchangeable layers between them, opening up to new identities, as in the combo jacket and flared skirt. Fluidity is the direction of the jersey and its material weight, of boiled wool, unkempt fabric and denim as well as colored fur. The palette is gentle and enveloping and chooses sugar paper and gray, black&white striped, fruity cherry, red and black, delicate cream.
An all-female story in which the soul itself is given by the women who, dressing Martino Midali, have written a chapter of their personal history. Starting with the volcanic Gisella Borioli who has made art the center of her life and what she wears, and Chiara Ferella Falda whose creativity without borders is found exactly in the refined garments of her daily life. Passion is the engine of the existence of Danila Torcoli who has reinvented herself as an air athlete privileging the softness of the brand, and Barbara Cardamone, designer of precious jewelry, witnesses of a femininity aware of the present but fascinated by the past, enclosed by special pieces that enhance imperfections as evidence of the uniqueness of the material and an entirely hand made. And again Giovanna Bianchi who follows her spirit as a traveller in the shades of what she wears and the taste for the design of Elisabetta Negri D’Oleggio that is recognized in the defined lines of the brand’s proposals.
Martino Midali defines his fashion “intuitive and democratic, also very contemporary because he has always believed in the practicality of everyday life.”
A fashion that has always respected the femininity of women, which has made her rediscovered in her being. The overlays of the garments are an important feature, which makes them wearable in all seasons.
The FW24 collection by Martino Midali is then made unique by the hats signed Alessandro Finessi, unique pieces created with the same texture of the garments on the catwalk and born in the name of those concepts of craftsmanship, tailoring and exclusivity that allowed the creative to impose his art.
